Downloads

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Direct marketing overview

A recent Brandscience survey by media group OMG showed that targeted communications increase response rates by up to 62% over generic equivalents. This overview shows you how to maximise marketing ROI by building customer loyalty.

Building a strong brand

According to a recent Mori survey amongst board directors of leading UK blue chip companies, “94% agree that the asset which offers the greatest protection during an economic downturn is a strong brand”. Download our marketing communications brief on building a strong brand and creating a more profitable business…

Lead nurturing overview

What is lead nurturing? Our brief introduction explains how you can use a simple, online process to turn sales contacts into fully qualified sales leads…

Tim™ online

Tim is our Totally Integrated Marketing solution, designed to save time and money – and increase business effectiveness – through online project management, digital asset management and artwork proofing. Find out how you can spread your thinner resources thicker…

Case studies: direct marketing

How an integrated, cross-channel product launch created over £1m of new sales in its first month using a combination of personalised direct mail and online marketing supported by a complete range of multimedia collateral…